So...you've
got your Customer Care Standard Charter, you've got a team
in place that manages all your front line contact.
You have another team that deal with complaints (God
forbid!), another team that is in charge of your call
centres, a specific response team trained to deal with all
written correspondence, a website that is fast, sticky and
engaging and above all you know that your clients love you
because they keep coming back.
Or
do you? Are all these people delivering your brand
consistently? What are clients saying about you,
not only about your product or your store front but the
people that deliver you and your concept to them?
What
is absolutely priceless about the intelligence delivered
by a mystery shopping programme is that it's the feedback
of your actual client base. This is not about
professional auditing, this is about discovery and honest
opinion from a sample of real people. The people who
really count for your business, the people who purchase
and use your product or service.
Who
can be more important to you than your bread and butter?
If
you'd like to start the ball rolling in terms of how it
actually feels to be a client of yours, contact
our account management team at impactmysales@impactmysteryshopping.com
to talk about running a pilot.
These can cost from as little as just £250, now there's a
nice surprise!
